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Online grocery pickup: How to reach consumers who don’t shop in-store
Online grocery pickup is a benefit for consumers, brands, and retailers. For consumers, it offers convenience as they don’t have to spend time in the store and can quickly accomplish their shopping....
View Article5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy...
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3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies. A long-time staple of in-store...
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Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models. In 2018, customers spent an estimated $101 billion on apps and...
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How to reach customers effectively in a crowded market
CPG brands face many challenges in determining how to reach customers effectively. The category is filled with competitors, and often, competing products sit right next to one another on the shelf. CPG...
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Why your CPG brand’s shelf placement strategy should incorporate mobile
While the placement of products on the shelves at a supermarket may seem completely random to a consumer, companies understand that behind the scenes, a shelf placement strategy is at the heart of...
View ArticleBack to School Shopping Habits
While summer isn’t over just yet, the back-to-school season is upon us, and in a big way. In fact, the National Retail Federation predicts that back-to-school and back-to-college spending will reach an...
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Learn how to increase product awareness to compete in the voice search arena
CPG brands must learn how to increase product awareness—especially in the advent of voice search. Consumers can now order products instantaneously through voice-enabled devices, without searching...
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How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist. And according to recent data, brick-and-mortar stores are certainly not waning in popularity. In...
View ArticleeBook: 6 Trends Dominating This Year’s Holiday Shopping Season
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to...
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3 innovative ideas for customer retention for CPG brands
The benefits of customer retention are indisputable. It’s five times cheaper to keep an existing customer than to acquire a new one. Increasing customer retention by as little as 5% can boost profits...
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In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills. Later, small upstart craft brands, local...
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How to increase sales in grocery stores when CPG eCommerce is on the rise
We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In...
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Why incentivized advertising is the best approach for driving product awareness
Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to...
View ArticleeBook: The Year of the Customer: 6 CPG Shopper Marketing Trends to Act On in...
As it turns out, savvy retailers and CPG brands aren’t just setting resolutions for the New Year. Instead, they’re picking one mantra to guide all of their strategic product development, positioning,...
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Find out how to increase product engagement to boost sales
Many customers enjoy the in-store retail experience because they can pick up, feel, and try products firsthand. But how do you get them to engage with your product over the plethora of other options on...
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How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years. More than 197 million people worldwide log onto Amazon.com each month, and last year, Amazon accounted for more than one...
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Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores. By adopting strategies that focus on boosting brand awareness...
View ArticleMajority of Americans Still Braving Physical Retailers Amidst COVID-19 Crisis
Consumers are spending more per shopping trip, but looking for ways to stretch their dollars. As Americans begin to adapt to social distancing measures as a new normal amidst the COVID-19 crisis, the...
View ArticleAmerican Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items. As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations...
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